USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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USIM explains how cookie consent requirements impact SEO reporting and performance, offering strategic advice on managing the process and eliminating risk.
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Cookie Consent's Impact on SEO
USIM, the next-gen media agency that propels brands forward, announced the appointment of Laura Wilson Crist as Senior Director, Business Development.
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USIM Appoints Laura Wilson Crist as Senior Director, Business Development
Find out why partnering with an independent, full-service agency offers the objectivity, agility, and client-first focus to give your brand a competitive edge.
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Independent, Full-Service, and Client-First: The Agency Model Built for a Modern Market
USIM explains how to update your SEO strategy to maximize visibility in AI search results across Google's AI Overviews, Gemini, ChatGPT, and other AI platforms.
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AI SEO Best Practices
Artificial intelligence is completely transforming paid search. From Google's new AI Overviews that appear at the top of search results to the way search engines can now understand and predict what users want based on their past behavior and interactions
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The AI Impact on Paid Search
USIM breaks down the most impactful Q2 2025 updates across Google, Microsoft, and Meta ad platforms. Find out what’s changed, and what that means for your business.
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SEM & Paid Social Ad Platform Updates for Q2 2025
USIM, a Kingstree Ventures company, officially launched its new website and logo. This new look marks a significant moment in the agency’s evolution, aligning its visual identity with the forward-thinking strategy and innovation it delivers to clients every day.
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USIM Rolls Out New Branding to Match Forward-Thinking Vision and Growth
Learn how to write high-converting ad copy for your next promotional sale. USIM shares proven tips to drive clicks and boost ROI.
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Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions
July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans, and amplify campaigns during one of the year’s highest-engagement seasons. With
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July Advantage: Turning Mid-Year Insights into Impactful Campaigns
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
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Honoring the Life and Legacy of Dennis Holt
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor
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5 Actionable Strategies for QSR & Fast-Casual Brands