About | USIM

ABOUT USIM

Precision Planning.
Agile Activation.
Measurable Growth.

USIM is a full-service media agency built to solve today's marketing challenges with agility, expertise, and precision. We deliver custom, performance-driven solutions across all media channels, reaching audiences at scale and with local relevance.

Our media-agnostic approach is guided by data, driven by insights, and focused on outcomes. With extensive industry knowledge and a proven test and learn framework, we help clients uncover opportunity, improve performance, and achieve real results.

USIM is a trusted partner for brands looking to move forward with clarity and confidence.

MISSION

Our Mission is Forward

Be the Change

We stay ahead of the curve by actively shaping how media works for brands and the audiences they serve.

Agility & Flexibility

Our teams and tools evolve with the market, adapting quickly to shifts in consumer behavior, technology, and opportunity.

Performance Driven

We prioritize results. Every decision, strategy, and campaign is built to drive measurable business impact.

Interoperable Tech

Our connected tech ecosystem streamlines media planning and buying, making the process faster and more efficient across every channel.

OUR TEAM

Meet Our Executive Team

Eran Goren

President & Chief Digital Officer

Doug Livingston

President & Chief Operations Officer

Chad Urice

Executive Vice President

Dave Gensler

Chief Revenue Officer

Ryan McArthur

Executive Vice President

Blake Sasnett

Vice President, Marketing

Melissa Sierra

Executive Vice President, Media Integration

Liz Kelly

Executive Vice President, Strategy & Research

Hugo Ortiz

Senior Vice President & Human Resources

Benson Hausman

Executive Vice President, Chief Growth Officer

Sherry Catchpole

Executive Vice President & Operations

Rob Jayson

Executive Vice President, Insights & Analytics

Michelle Larsh

Executive Vice President, Strategy & Research

Ramon Franco

Senior Vice President, Accounting & Finance

POSTHUMOUS CHAIRMAN

Dennis Holt

He pioneered a field.
Bob Humphreys, Chairman of Grey
Advertising Executive Committee

Founder Dennis Holt was one of the advertising industry's true pioneers. He literally invented the idea of unbundling media, creating a $200 billion industry that has become a global business model. It's that kind of entrepreneurship and innovation that has made USIM today's leading independent media agency.

Dennis launched Western International Media (now Initiative Media) in 1970 and grew the business into an $11 billion media management company — the largest in the world. In 2004, Dennis changed the industry once again, founding U.S. International Media. Today, USIM is 190+ media experts strong, entrusted by clients in a wide range of industries, with billings of over $700 Million per year.

Dennis was a fearless entrepreneur, who recognizes that "all business is personal," and believes that you seldom go wrong if you stay client-focused.

Learn More About Dennis Holt →

LOCATIONS