Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
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CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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USIM, a Kingstree Ventures company, officially launched its new website and logo. This new look marks a significant moment in the agency’s evolution, aligning its visual identity with the forward-thinking strategy and innovation it delivers to clients every day.
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USIM Rolls Out New Branding to Match Forward-Thinking Vision and Growth
Learn how to write high-converting ad copy for your next promotional sale. USIM shares proven tips to drive clicks and boost ROI.
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Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions
July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans, and amplify campaigns during one of the year’s highest-engagement seasons. With
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July Advantage: Turning Mid-Year Insights into Impactful Campaigns
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
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Honoring the Life and Legacy of Dennis Holt
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor
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5 Actionable Strategies for QSR & Fast-Casual Brands
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
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Fast Fresh Brands Names USIM as Media Agency of Record
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility The Current State of the Media Landscape Today’s media environment is increasingly unpredictable. Global economic pressures,
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Maximizing Media Responsiveness with Uncertainty in the Marketplace
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
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Seasonal Trends In Advertising: When To Spend Big
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
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Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
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Melissa Sierra accepted into Forbes Communications Council