Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
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Honoring the Life and Legacy of Dennis Holt
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor
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5 Actionable Strategies for QSR & Fast-Casual Brands
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
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Fast Fresh Brands Names USIM as Media Agency of Record
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility The Current State of the Media Landscape Today’s media environment is increasingly unpredictable. Global economic pressures,
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Maximizing Media Responsiveness with Uncertainty in the Marketplace
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
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Seasonal Trends In Advertising: When To Spend Big
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
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Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
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Melissa Sierra accepted into Forbes Communications Council
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
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Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
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USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding
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How To Measure Promotional Advertising Effectiveness