USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
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Fast Fresh Brands Names USIM as Media Agency of Record
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility The Current State of the Media Landscape Today’s media environment is increasingly unpredictable. Global economic pressures,
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Maximizing Media Responsiveness with Uncertainty in the Marketplace
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
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Seasonal Trends In Advertising: When To Spend Big
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
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Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
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Melissa Sierra accepted into Forbes Communications Council
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
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Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
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USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding
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How To Measure Promotional Advertising Effectiveness
Economic conditions and consumer confidence are powerful forces that can impact the effectiveness of advertising campaigns. External factors like inflation and unemployment further influence consumer
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How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of David Gensler as Chief Revenue Officer.
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USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
Promotion is a crucial component in your business’s advertising strategy that can attract in-store and online traffic, build brand awareness, and drive conversions. Without promotions, you may struggle with brand visibility and sales growth. Promotional sales are a common tactic used to generate interest by incentivizing purchases with limited-time discounts and special offers. Their primary goal is to increase sales by creating a sense of urgency that motivates consumers to take immediate action. In this white paper, we explore the role of sales promotions in marketing strategies, how they impact the effectiveness of advertising campaigns, and how you can leverage these promotions to maximize ROI.
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How Promotional Sales Impact Advertising Effectiveness