News

Explore recent client articles, press releases, proprietary thought pieces, and the latest research and industry trends for valuable insights and in-depth company knowledge.

Articles & Events

Mastering Media Planning in Today's Business Challenges Mastering Media Planning in Today's Business Challenges
Mastering Media Planning in Today's Business Challenges
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets…
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SPB Hospitality Taps USIM As Media AOR
SPB Hospitality Taps USIM As Media AOR
U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining…
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How Potbelly Started Gaining Market Share and Traffic
How Potbelly Started Gaining Market Share and Traffic
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and…
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.…
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Potbelly's Volumes Grow to Unprecedented Level
Potbelly's Volumes Grow to Unprecedented Level
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their…
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Press Release

Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach
Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach
USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets.   Expanding…
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USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes
USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes
USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new…
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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides…
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USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid…
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Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure…
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Thought Leadership

How Seasonality Impacts Advertising Effectiveness How Seasonality Impacts Advertising Effectiveness
How Seasonality Impacts Advertising Effectiveness
Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer…
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Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness
Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness
What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever.…
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Can You Use AI Tools to Write SEO Content?
Can You Use AI Tools to Write SEO Content?
We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s…
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Enhancing Brand Performance: USIM's Application of Marketing Mix Modeling (MMM) in Upper Funnel Media Strategy
Enhancing Brand Performance: USIM's Application of Marketing Mix Modeling (MMM) in Upper Funnel Media Strategy
Discover how USIM has used Marketing Mix Modeling (MMM) to demonstrate the true value of upper funnel awareness media for…
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Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their…
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