USIM, a Kingstree Ventures company, officially launched its new website and logo. This new look marks a significant moment in the agency’s evolution, aligning its visual identity with the forward-thinking strategy and innovation it delivers to clients every day.
Learn how to write high-converting ad copy for your next promotional sale. USIM shares proven tips to drive clicks and boost ROI.
July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans, and amplify campaigns during one of the year’s highest-engagement seasons. With
July Advantage: Turning Mid-Year Insights into Impactful Campaigns
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility The Current State of the Media Landscape Today’s media environment is increasingly unpredictable. Global economic pressures,
Maximizing Media Responsiveness with Uncertainty in the Marketplace
New York, NY – March 20, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to announce the appointment of Blake Sasnett as Vice President of Marketing. In this pivotal
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding
Economic conditions and consumer confidence are powerful forces that can impact the effectiveness of advertising campaigns. External factors like inflation and unemployment further influence consumer
How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of David Gensler as Chief Revenue Officer.
USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
Promotion is a crucial component in your business’s advertising strategy that can attract in-store and online traffic, build brand awareness, and drive conversions. Without promotions, you may struggle with brand visibility and sales growth. Promotional sales are a common tactic used to generate interest by incentivizing purchases with limited-time discounts and special offers. Their primary goal is to increase sales by creating a sense of urgency that motivates consumers to take immediate action. In this white paper, we explore the role of sales promotions in marketing strategies, how they impact the effectiveness of advertising campaigns, and how you can leverage these promotions to maximize ROI.
USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets. Expanding nationwide, Teriyaki Madness is increasing paid media efforts to drive traffic and sales across its locations. Together with USIM, the brand launched a data-focused, test-and-learn media strategy to support franchisees at the local level, focusing on refined audience targeting and geotargeting strategies. This approach assessed the impact of various channels and budget allocations, pinpointed messaging formats with the highest consumer engagement, and examined the regional impact beyond directly supported locations.
Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach
USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new digital application to transform the agency’s digital media planning and buying processes. By implementing Strata’s next-gen solution, built for the media ecosystem of the future, USIM has simplified and enhanced workflows – allowing the agency to deliver better outcomes for its clients.
Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer demand is high, and ads often see higher engagement and conversion rates. However, increased competition for ad space drives cost up making it more expensive to advertise. Off-seasons bring lower demand and lower ad costs, making it ideal for brand-building or audience engagement campaigns. Seasonally tailored messaging and timely campaign launches are vital, as ads that resonate with seasonal trends tend to perform better. In this article, we discuss how aligning your ad strategy with these seasonal fluctuations can maximize impact and ROI throughout the year.
What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever. Traditional models like Multi-Touch
Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI—often as much as 50%—due to ineffective trade zone strategies. Purview offers a groundbreaking solution by enabling businesses to develop customized trade zones tailored to each specific location, maximizing the efficiency and effectiveness of their marketing efforts. Leveraging AI, Purview 2.0 analyzes how far consumers are willing to travel from home or work—considering factors such as time of day and day of the week—to ensure each location is optimized for peak performance. “Our platform's ability to create customized trade zones for each location unlocks a significant portion of untapped ROI, enabling our clients to achieve greater returns on their marketing investments,” said Rob Jayson, Executive Vice President of Insights and Analytics at USIM.
We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s update to their “Helpful Content” guidelines last year seemed to open the door to the use of AI tools for SEO-driven content, the mass proliferation of spammy AI copy over the last several months has led to a harsh reaction from Google’s most recent algorithm update. Following the March Core Algorithm, many websites that relied exclusively on AI-driven content saw significant rankings declines, or even a complete de-indexation (total removal from Google’s results). While it’s clear that AI content typically isn’t the only reason for a performance declines, and while Google continues to insist that there’s no “penalty” for the use of AI content, we’ve seen a variety of signals indicating that AI copy has become an SEO liability. While we cannot suggest using AI tools to produce any content that will be used for SEO purposes, we do still see a role for AI tools in other parts of the SEO process.
Discover how USIM has used Marketing Mix Modeling (MMM) to demonstrate the true value of upper funnel awareness media for performance focused brands.
The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their reflection of natural human behaviors and their ability to create more engaging and immediate interactions. On the following pages, we will examine how marketers and agencies can harness voice commerce’s true potential for greater ROI – sales and loyalty.
Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has become an indispensable strategy for marketers aiming to engage audiences quickly and effectively. So, let’s examine how to Integrate short-lived media into your marketing funnel – from awareness and consideration to conversion, loyalty, and advocacy – and review the opportunities and challenges it brings.
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for businesses seeking tangible, measurable returns on their marketing investments. In this white paper, we will provide insights into implementing Performance Marketing into your marketing campaigns, ensure accountability and full attribution, and measure success. Specifically, we will cover: Performance Marketing Evolution Implementation Strategies Tracking Performance Impact of Technology Role in Your Media Mix Unlocking Full Capabilities
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets and growing demands.
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across industries.
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid OTC®.
USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.
Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire customer journey, from the first awareness to the final act of making a purchase or converting in another way. Understanding the different elements of this funnel and how to apply the best marketing strategies in each piece is essential for businesses that want to see increased leads and conversions. Typically, this funnel is divided into three main areas: upper, middle, and lower funnel marketing. Sometimes it may be broken down even further to include the various stages that take place in the buying journey. These stages include awareness, interest, desire, and action. Those who are still in the upper funnel will find themselves in the awareness and interest stages and require a different approach than leads who have reached the action stages of the consumer journey. More extensive efforts should be focused on encouraging new leads to enter the funnel, along with those that guide action-oriented users in the lower part of the funnel to make final purchasing decisions. Having the most targeted marketing tactics for each part of the funnel will ensure the best lead generation and converting the most sales.
NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms, and detailed media performance data. The platform enriches the data with high-level analytics and forecasting to create real-time, sales-based optimizations and deliver improved results. NEXUS® tracks daily sales, year-on-year same-store sales, and granular sales details like channel purchased and the entrée mix at the national and local market levels. NEXUS® MMM ingests average checks, weather/seasonality impacts, new store openings, and other market forces to uncover insights into customer purchasing behavior at the national and local levels to highlight each market’s driving forces and marketing return on investment (ROAS). The following case study illustrates the power of NEXUS® and what it can do for you.
The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create the most effective conversion strategy to guide your approach at each stage. The upper funnel is where leads are developed, and ad awareness (positive perception and top-of-mind recall) turns into interest to entice consumers to move forward. Its where good leads are separated from dead ends and simple changes can be made to the media strategy to get significant results. The lower funnel is the closing point where we convert intent to action, changing the consumer into a customer (increasing market share). And while a strong media strategy is developed to deliver on the balance of upper and lower funnel metrics, often optimization and reporting functions can be focused exclusively on lower-funnel metrics (immediate customer conversion or sales). To ensure this is not the case in your efforts, the following is a comprehensive guide to measuring lower and upper funnel media.
A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal.
Today’s hospitals face a fundamental challenge: how to differentiate themselves and effectively market their services to attract patients in an increasingly competitive environment. Put another way, the issue is choice, and the challenge is ensuring that when someone needs to go to the hospital, they choose your hospital. To address this challenge, hospitals must explore new marketing strategies and create more compelling marketing plans capable of addressing the fundamental concern of patient choice. This will include optimizing the unique opportunities digital marketing presents with unsurpassed access to data, more finite targeted audiences, and stronger engagement potential. By better understanding the dynamics influencing patient decision-making, hospitals can implement targeted marketing approaches to enhance their brand reputation, engage with their target audience, and ultimately increase patient volume.
Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure marketing campaign in New York City’s Moynihan Train Hall, welcoming over 7.8 million people per month. Four massive digital ads (45 feet by 13 feet each) grab passersby attention with their bold visuals and fun, light-hearted messages that encourage visitation to Philadelphia this spring and beyond from the key (and convenient) feeder market of New York. Additional advertising appears in the north end of the station. The ads will run through April 16, 2023, with additional placements planned for later in the year.
With the economy continuing to teeter between growth and recession amidst an extremely volatile cultural/social marketplace, it’s a time of uncertainty for many brands and businesses. Ensuring marketers can reach their audience and drive to conversion, without breaking the bank, will be a challenging proposition as 2023 continues to unfold. Marketing strategies will face unprecedented pressure points. This can lead to mis-targeting, underperformance, and overspending. The following topics and subjects will explore economic pressure points and impacts to consider to recession-proof your marketing strategies.
The job market is ever-changing—as the world evolves, the careers and specialties that are most prominent evolve, too. Over the past few decades, the technology and digital marketing atmosphere have grown exponentially, and will only continue to grow as media becomes more prominent. For those seeking jobs in digital marketing, the skills of reading, writing, and arithmetic need to be paired with new and innovative skills to remain competitive. One of the most sought-after employee roles by high-ranking tech companies is that of a Digital Specialist. Digital Specialists, often called digital marketers, are a special niche of tech with particular skills.
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.
This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.
As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
How to Reduce Media Spend Waste & Optimize Your Advertising Spend
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
Agencies Need to Take a Localized Approach to Influencer Marketing
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.
USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
USIM Explains Programmatic versus Linear Television and What You Need to Know
Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.
AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.
USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group
USIM Welcomes Back Melissa Sierra as the Executive Vice President
USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer. In this newly designed role, Chad will be a key leader in accelerating and driving USIM’s strategic growth initiatives and over-see client relations.
USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the
USIM Named the 2021 Independent Media Agency of the Year by MediaPost
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be provided to its clients. MFour is the nation’s
USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential customers of a business to query the name of a brand, variation of a brand name, or
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study
How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards NEW YORK, NY, September 13, 2021: USIM, the fastest-growing independent media
USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured at the MediaPost Data & Programmatic Summit discussing Crunch Fitness's Geo-Targeting Workout.
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.
Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s no surprise, then, that some common misconceptions about TV streaming still persist.
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for promoting and selling products on their behalf. It may
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
The availability of third-party cookies has been declining for over a decade.
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!
Sports are back, but cable and satellite main screen viewing is not
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.
USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
GABBCON announced its 2019 ABBI award winners, including two awards for USIM, the fastest-growing independent media agency. With entries from across the U.S. and
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a noticeable shift into other media during the midterm election season this fall — at least among clients of the Republican-focused research firm, Deep Roots Analytics. Deep Root President Brent McGoldrick says he is advising political clients to look to Fox Sports’ Home Team Sports where local games can be purchased as an alternative to the tried-and-true local news.
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
USIM is pleased to announce it has been selected by MediaPost as the Independent Agency of the Year for 2019.
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising campaign.
HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be more nimble because consumers expect more from brand experiences. "How do we move from mass world, classic marketing through a funnel that no longer exists," he asked. "What data can we use from the most addressable sources and how does that inform us."
MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic
USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.
USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County
USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record
USIM announced it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states.
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?
Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)
The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the last few years. While online sales continue to show consistent growth, sales and foot traffic to many major store brand locations have been extremely variable, with customer traffic to high-profile brands and large malls declining. This is not a simple, one-size-fits-all story – that online sales is cannibalizing physical locations. Online sales as a percentage of total sales vary hugely from 2-3% of grocery to the vast majority of books, games and other easily-delivered items.
Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone
USIM’s Rob Jayson, in collaboration with Martin Paul Block from Northwestern’s Medill School of Journalism & Marketing have published two papers that detail the important role a brands owned assets (like website and Facebook page) play in increasing market share. The studies measure different brands share of their categories total traffic to those owned assets compared to those brands share of paid media in their category.
The Role of Digital Owned Assets in the Growth of Market Share
U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.
USIM today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.
Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record
USIM and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.
USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.
How Will Facebook’s Third Party Data Updates Impact Business?
USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics. Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM.
U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.
U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement. The two homes the teams worked on were located in Santa Ana, CA. With USIM and Palace volunteers split into teams, they tackled painting, caulking, cutting and installing siding and digging holes. It was a great day filled with giving back to the community and team building. The Habitat homes are scheduled to be finished this October.
U.S. International Media (USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.
USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards
U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
California Earthquake Authority: USIM Named Agency of Record
U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.
Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.
USIM, a Kingstree Ventures company, officially launched its new website and logo. This new look marks a significant moment in the agency’s evolution, aligning its visual identity with the forward-thinking strategy and innovation it delivers to clients every day.
USIM Rolls Out New Branding to Match Forward-Thinking Vision and Growth
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
New York, NY – March 20, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to announce the appointment of Blake Sasnett as Vice President of Marketing. In this pivotal
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of David Gensler as Chief Revenue Officer.
USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets. Expanding nationwide, Teriyaki Madness is increasing paid media efforts to drive traffic and sales across its locations. Together with USIM, the brand launched a data-focused, test-and-learn media strategy to support franchisees at the local level, focusing on refined audience targeting and geotargeting strategies. This approach assessed the impact of various channels and budget allocations, pinpointed messaging formats with the highest consumer engagement, and examined the regional impact beyond directly supported locations.
Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach
USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new digital application to transform the agency’s digital media planning and buying processes. By implementing Strata’s next-gen solution, built for the media ecosystem of the future, USIM has simplified and enhanced workflows – allowing the agency to deliver better outcomes for its clients.
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI—often as much as 50%—due to ineffective trade zone strategies. Purview offers a groundbreaking solution by enabling businesses to develop customized trade zones tailored to each specific location, maximizing the efficiency and effectiveness of their marketing efforts. Leveraging AI, Purview 2.0 analyzes how far consumers are willing to travel from home or work—considering factors such as time of day and day of the week—to ensure each location is optimized for peak performance. “Our platform's ability to create customized trade zones for each location unlocks a significant portion of untapped ROI, enabling our clients to achieve greater returns on their marketing investments,” said Rob Jayson, Executive Vice President of Insights and Analytics at USIM.
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid OTC®.
USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure marketing campaign in New York City’s Moynihan Train Hall, welcoming over 7.8 million people per month. Four massive digital ads (45 feet by 13 feet each) grab passersby attention with their bold visuals and fun, light-hearted messages that encourage visitation to Philadelphia this spring and beyond from the key (and convenient) feeder market of New York. Additional advertising appears in the north end of the station. The ads will run through April 16, 2023, with additional placements planned for later in the year.
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.
USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.
USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group
USIM Welcomes Back Melissa Sierra as the Executive Vice President
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the
USIM Named the 2021 Independent Media Agency of the Year by MediaPost
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be provided to its clients. MFour is the nation’s
USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards NEW YORK, NY, September 13, 2021: USIM, the fastest-growing independent media
USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.
Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.
USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.
USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County
USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record
USIM announced it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states.
U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.
USIM today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.
Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record
USIM and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.
USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day
USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics. Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM.
U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.
U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement. The two homes the teams worked on were located in Santa Ana, CA. With USIM and Palace volunteers split into teams, they tackled painting, caulking, cutting and installing siding and digging holes. It was a great day filled with giving back to the community and team building. The Habitat homes are scheduled to be finished this October.
U.S. International Media (USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.
USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards
U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
California Earthquake Authority: USIM Named Agency of Record
U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.
Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets and growing demands.
U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal.
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
Agencies Need to Take a Localized Approach to Influencer Marketing
Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.
AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study
How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic
Learn how to write high-converting ad copy for your next promotional sale. USIM shares proven tips to drive clicks and boost ROI.
Crafting Effective Ad Copy for Promotional Sales: Tips to Drive Conversions
July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans, and amplify campaigns during one of the year’s highest-engagement seasons. With
July Advantage: Turning Mid-Year Insights into Impactful Campaigns
With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility The Current State of the Media Landscape Today’s media environment is increasingly unpredictable. Global economic pressures,
Maximizing Media Responsiveness with Uncertainty in the Marketplace
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding
Economic conditions and consumer confidence are powerful forces that can impact the effectiveness of advertising campaigns. External factors like inflation and unemployment further influence consumer
How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness
Promotion is a crucial component in your business’s advertising strategy that can attract in-store and online traffic, build brand awareness, and drive conversions. Without promotions, you may struggle with brand visibility and sales growth. Promotional sales are a common tactic used to generate interest by incentivizing purchases with limited-time discounts and special offers. Their primary goal is to increase sales by creating a sense of urgency that motivates consumers to take immediate action. In this white paper, we explore the role of sales promotions in marketing strategies, how they impact the effectiveness of advertising campaigns, and how you can leverage these promotions to maximize ROI.
Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer demand is high, and ads often see higher engagement and conversion rates. However, increased competition for ad space drives cost up making it more expensive to advertise. Off-seasons bring lower demand and lower ad costs, making it ideal for brand-building or audience engagement campaigns. Seasonally tailored messaging and timely campaign launches are vital, as ads that resonate with seasonal trends tend to perform better. In this article, we discuss how aligning your ad strategy with these seasonal fluctuations can maximize impact and ROI throughout the year.
What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever. Traditional models like Multi-Touch
Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness
We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s update to their “Helpful Content” guidelines last year seemed to open the door to the use of AI tools for SEO-driven content, the mass proliferation of spammy AI copy over the last several months has led to a harsh reaction from Google’s most recent algorithm update. Following the March Core Algorithm, many websites that relied exclusively on AI-driven content saw significant rankings declines, or even a complete de-indexation (total removal from Google’s results). While it’s clear that AI content typically isn’t the only reason for a performance declines, and while Google continues to insist that there’s no “penalty” for the use of AI content, we’ve seen a variety of signals indicating that AI copy has become an SEO liability. While we cannot suggest using AI tools to produce any content that will be used for SEO purposes, we do still see a role for AI tools in other parts of the SEO process.
Discover how USIM has used Marketing Mix Modeling (MMM) to demonstrate the true value of upper funnel awareness media for performance focused brands.
The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their reflection of natural human behaviors and their ability to create more engaging and immediate interactions. On the following pages, we will examine how marketers and agencies can harness voice commerce’s true potential for greater ROI – sales and loyalty.
Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has become an indispensable strategy for marketers aiming to engage audiences quickly and effectively. So, let’s examine how to Integrate short-lived media into your marketing funnel – from awareness and consideration to conversion, loyalty, and advocacy – and review the opportunities and challenges it brings.
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for businesses seeking tangible, measurable returns on their marketing investments. In this white paper, we will provide insights into implementing Performance Marketing into your marketing campaigns, ensure accountability and full attribution, and measure success. Specifically, we will cover: Performance Marketing Evolution Implementation Strategies Tracking Performance Impact of Technology Role in Your Media Mix Unlocking Full Capabilities
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across industries.
In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.
Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire customer journey, from the first awareness to the final act of making a purchase or converting in another way. Understanding the different elements of this funnel and how to apply the best marketing strategies in each piece is essential for businesses that want to see increased leads and conversions. Typically, this funnel is divided into three main areas: upper, middle, and lower funnel marketing. Sometimes it may be broken down even further to include the various stages that take place in the buying journey. These stages include awareness, interest, desire, and action. Those who are still in the upper funnel will find themselves in the awareness and interest stages and require a different approach than leads who have reached the action stages of the consumer journey. More extensive efforts should be focused on encouraging new leads to enter the funnel, along with those that guide action-oriented users in the lower part of the funnel to make final purchasing decisions. Having the most targeted marketing tactics for each part of the funnel will ensure the best lead generation and converting the most sales.
NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms, and detailed media performance data. The platform enriches the data with high-level analytics and forecasting to create real-time, sales-based optimizations and deliver improved results. NEXUS® tracks daily sales, year-on-year same-store sales, and granular sales details like channel purchased and the entrée mix at the national and local market levels. NEXUS® MMM ingests average checks, weather/seasonality impacts, new store openings, and other market forces to uncover insights into customer purchasing behavior at the national and local levels to highlight each market’s driving forces and marketing return on investment (ROAS). The following case study illustrates the power of NEXUS® and what it can do for you.
The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create the most effective conversion strategy to guide your approach at each stage. The upper funnel is where leads are developed, and ad awareness (positive perception and top-of-mind recall) turns into interest to entice consumers to move forward. Its where good leads are separated from dead ends and simple changes can be made to the media strategy to get significant results. The lower funnel is the closing point where we convert intent to action, changing the consumer into a customer (increasing market share). And while a strong media strategy is developed to deliver on the balance of upper and lower funnel metrics, often optimization and reporting functions can be focused exclusively on lower-funnel metrics (immediate customer conversion or sales). To ensure this is not the case in your efforts, the following is a comprehensive guide to measuring lower and upper funnel media.
A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
Today’s hospitals face a fundamental challenge: how to differentiate themselves and effectively market their services to attract patients in an increasingly competitive environment. Put another way, the issue is choice, and the challenge is ensuring that when someone needs to go to the hospital, they choose your hospital. To address this challenge, hospitals must explore new marketing strategies and create more compelling marketing plans capable of addressing the fundamental concern of patient choice. This will include optimizing the unique opportunities digital marketing presents with unsurpassed access to data, more finite targeted audiences, and stronger engagement potential. By better understanding the dynamics influencing patient decision-making, hospitals can implement targeted marketing approaches to enhance their brand reputation, engage with their target audience, and ultimately increase patient volume.
Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
With the economy continuing to teeter between growth and recession amidst an extremely volatile cultural/social marketplace, it’s a time of uncertainty for many brands and businesses. Ensuring marketers can reach their audience and drive to conversion, without breaking the bank, will be a challenging proposition as 2023 continues to unfold. Marketing strategies will face unprecedented pressure points. This can lead to mis-targeting, underperformance, and overspending. The following topics and subjects will explore economic pressure points and impacts to consider to recession-proof your marketing strategies.
The job market is ever-changing—as the world evolves, the careers and specialties that are most prominent evolve, too. Over the past few decades, the technology and digital marketing atmosphere have grown exponentially, and will only continue to grow as media becomes more prominent. For those seeking jobs in digital marketing, the skills of reading, writing, and arithmetic need to be paired with new and innovative skills to remain competitive. One of the most sought-after employee roles by high-ranking tech companies is that of a Digital Specialist. Digital Specialists, often called digital marketers, are a special niche of tech with particular skills.
This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.
As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
How to Reduce Media Spend Waste & Optimize Your Advertising Spend
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
USIM Explains Programmatic versus Linear Television and What You Need to Know
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
The availability of third-party cookies has been declining for over a decade.
Sports are back, but cable and satellite main screen viewing is not
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?
Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)
The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the last few years. While online sales continue to show consistent growth, sales and foot traffic to many major store brand locations have been extremely variable, with customer traffic to high-profile brands and large malls declining. This is not a simple, one-size-fits-all story – that online sales is cannibalizing physical locations. Online sales as a percentage of total sales vary hugely from 2-3% of grocery to the vast majority of books, games and other easily-delivered items.
Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.
How Will Facebook’s Third Party Data Updates Impact Business?
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.