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Los Angeles, CA June 19, 2025

Honoring the Life and Legacy of Dennis Holt

It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and

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Honoring the Life and Legacy of Dennis Holt

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Irvine, CA April 24, 2025

Fast Fresh Brands Names USIM as Media Agency of Record

USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.

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Fast Fresh Brands Names USIM as Media Agency of Record

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New York City, NY March 27, 2025

Blake Sasnett Joins USIM as Vice President of Marketing

New York, NY – March 20, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to announce the appointment of Blake Sasnett as Vice President of Marketing. In this pivotal

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Blake Sasnett Joins USIM as Vice President of Marketing

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New York City, NY February 12, 2025

Melissa Sierra accepted into Forbes Communications Council

Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,

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Melissa Sierra accepted into Forbes Communications Council

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New York City, NY February 4, 2025

Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles

New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media

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Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles

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Irvine, CA January 28, 2025

USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights

The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities    Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a

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USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights

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Irvine, CA December 10, 2024

USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation

Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of David Gensler as Chief Revenue Officer.

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USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation

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Irvine, CA November 8, 2024

Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach

USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets. Expanding nationwide, Teriyaki Madness is increasing paid media efforts to drive traffic and sales across its locations. Together with USIM, the brand launched a data-focused, test-and-learn media strategy to support franchisees at the local level, focusing on refined audience targeting and geotargeting strategies. This approach assessed the impact of various channels and budget allocations, pinpointed messaging formats with the highest consumer engagement, and examined the regional impact beyond directly supported locations.

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Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach

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Irvine, CA October 22, 2024

USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes

USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new digital application to transform the agency’s digital media planning and buying processes. By implementing Strata’s next-gen solution, built for the media ecosystem of the future, USIM has simplified and enhanced workflows – allowing the agency to deliver better outcomes for its clients.

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USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes

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Irvine, CA August 22, 2024

USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI

USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI—often as much as 50%—due to ineffective trade zone strategies. Purview offers a groundbreaking solution by enabling businesses to develop customized trade zones tailored to each specific location, maximizing the efficiency and effectiveness of their marketing efforts. Leveraging AI, Purview 2.0 analyzes how far consumers are willing to travel from home or work—considering factors such as time of day and day of the week—to ensure each location is optimized for peak performance. “Our platform's ability to create customized trade zones for each location unlocks a significant portion of untapped ROI, enabling our clients to achieve greater returns on their marketing investments,” said Rob Jayson, Executive Vice President of Insights and Analytics at USIM.

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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI

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September 20, 2023

USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC

USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid OTC®.

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USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC

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New York, NY April 3, 2023

Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads

PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure marketing campaign in New York City’s Moynihan Train Hall, welcoming over 7.8 million people per month. Four massive digital ads (45 feet by 13 feet each) grab passersby attention with their bold visuals and fun, light-hearted messages that encourage visitation to Philadelphia this spring and beyond from the key (and convenient) feeder market of New York. Additional advertising appears in the north end of the station. The ads will run through April 16, 2023, with additional placements planned for later in the year.

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Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads

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Irvine, CA July 28, 2022

USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer

USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.

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USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer

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Irvine, CA May 31, 2022

USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.

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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms

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New York City, NY April 20, 2022

USIM Welcomes Back Melissa Sierra as the Executive Vice President

USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director   New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group

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USIM Welcomes Back Melissa Sierra as the Executive Vice President

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Irvine, CA December 7, 2021

USIM Named the 2021 Independent Media Agency of the Year by MediaPost

USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the

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USIM Named the 2021 Independent Media Agency of the Year by MediaPost

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Irvine, CA November 30, 2021

USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™

USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be provided to its clients. MFour is the nation’s

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USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™

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New York City, NY September 14, 2021

USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards

The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards   NEW YORK, NY, September 13, 2021: USIM, the fastest-growing independent media

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USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards

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Irvine, CA June 15, 2021

Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record

USIM today announces it has been appointed Agency of Record for Potbelly Corporation.

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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record

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Irvine, CA May 13, 2021

USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13

USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG

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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13

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New York City, NY May 6, 2021

Modell's Sporting Goods: USIM Named Media Agency of Record

USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.

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Modell's Sporting Goods: USIM Named Media Agency of Record

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April 20, 2021

USIM First Agency to Adopt Cryptocurrency as Method of Payment

USIM announces today that it will be accepting Bitcoin as a method of payment from its clients

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USIM First Agency to Adopt Cryptocurrency as Method of Payment

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New York City, NY February 2, 2021

USIM Brings On New Client VISIT PHILADELPHIA

USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).

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USIM Brings On New Client VISIT PHILADELPHIA

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Irvine, CA January 19, 2021

Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings

USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings

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Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings

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Irvine, CA September 3, 2020

Opry Entertainment Group: USIM Named Agency of Record

USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.

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Opry Entertainment Group: USIM Named Agency of Record

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September 1, 2020

Sambazon: USIM Named Media Agency of Record

USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.

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Sambazon: USIM Named Media Agency of Record

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Irvine, CA June 17, 2020

Lucy Pet: USIM Named Media Agency of Record

USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.

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Lucy Pet: USIM Named Media Agency of Record

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New York City, NY February 19, 2020

Crunch Fitness: USIM Named Media Agency of Record

USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No

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Crunch Fitness: USIM Named Media Agency of Record

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Irvine, CA February 6, 2019

USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County

USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.

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USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County

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Los Angeles, CA February 4, 2019

Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record

USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.

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Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record

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Irvine, CA January 1, 2019

Sparklight: USIM Named Media Agency of Record

USIM announced it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states.

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Sparklight: USIM Named Media Agency of Record

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New York City, NY June 5, 2018

USIM Wins MediaPost Programmatic Agency of the Year

U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.

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USIM Wins MediaPost Programmatic Agency of the Year

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Los Angeles, CA June 4, 2018

Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record

USIM today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.

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Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record

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Irvine, CA June 4, 2018

USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day

USIM and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.

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USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day

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New York City, NY January 30, 2018

USIM Names Zenith’s Rob Jayson its Executive Vice President

USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics. Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM.

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USIM Names Zenith’s Rob Jayson its Executive Vice President

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New York City, NY January 30, 2018

USIM & Concept Farm Win Gold for Aruba Campaign

U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.

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USIM & Concept Farm Win Gold for Aruba Campaign

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Irvine, CA January 30, 2018

USIM and Palace Entertainment Partner to Give Back

U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement. The two homes the teams worked on were located in Santa Ana, CA. With USIM and Palace volunteers split into teams, they tackled painting, caulking, cutting and installing siding and digging holes. It was a great day filled with giving back to the community and team building. The Habitat homes are scheduled to be finished this October.

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USIM and Palace Entertainment Partner to Give Back

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Los Angeles, CA January 24, 2018

USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards

U.S. International Media (USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.

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USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards

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Los Angeles, CA January 24, 2018

California Earthquake Authority: USIM Named Agency of Record

U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.

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California Earthquake Authority: USIM Named Agency of Record

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January 24, 2018

USIM Announces Unification of Company Brand Identity

U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.

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USIM Announces Unification of Company Brand Identity

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Los Angeles, CA January 24, 2018

2017 Travel Weekly Magellan Awards Winners Announced

Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.

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2017 Travel Weekly Magellan Awards Winners Announced

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Los Angeles, CA June 19, 2025

Honoring the Life and Legacy of Dennis Holt

It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and

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Honoring the Life and Legacy of Dennis Holt

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Irvine, CA June 13, 2025

MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.

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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

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New York City, NY May 6, 2025

POSSIBLE 2025: What Agencies and Media Consultancies Need to Know

May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly

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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know

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Los Angeles. CA January 11, 2024

Mastering Media Planning in Today's Business Challenges

In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets and growing demands.

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Mastering Media Planning in Today's Business Challenges

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Los Angeles. CA June 27, 2023

SPB Hospitality Taps USIM As Media AOR

U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal.

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SPB Hospitality Taps USIM As Media AOR

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January 3, 2023

How Potbelly Started Gaining Market Share and Traffic

Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.

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How Potbelly Started Gaining Market Share and Traffic

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November 10, 2022

Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads

AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.

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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads

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November 9, 2022

Potbelly's Volumes Grow to Unprecedented Level

QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.

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Potbelly's Volumes Grow to Unprecedented Level

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Carlsbad, CA September 21, 2022

Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference

Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.

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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference

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Los Angeles. CA August 15, 2022

USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period

USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.

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USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period

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Los Angeles. CA August 2, 2022

Agencies Need to Take a Localized Approach to Influencer Marketing

See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.

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Agencies Need to Take a Localized Approach to Influencer Marketing

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Los Angeles July 15, 2022

AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022

Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.

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AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022

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Irvine, CA June 14, 2022

USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar

Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.

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USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar

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June 9, 2022

How Apple Kickstarted The New Golden Age Of Consumer Targeting

While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.

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How Apple Kickstarted The New Golden Age Of Consumer Targeting

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June 8, 2022

Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe

USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.

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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe

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Irvine, CA March 9, 2022

USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers

Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.

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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers

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New York City, NY March 8, 2022

In Memory of Russell Zingale, Forever in Our Hearts

Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.

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In Memory of Russell Zingale, Forever in Our Hearts

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September 21, 2021

How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store

How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study

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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store

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August 11, 2021

MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point

The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.

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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point

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April 20, 2021

USIM First Agency to Adopt Cryptocurrency as Method of Payment

USIM announces today that it will be accepting Bitcoin as a method of payment from its clients

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USIM First Agency to Adopt Cryptocurrency as Method of Payment

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New York City, NY April 19, 2021

USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys

USIM will now accept Bitcoin as a method of payment from clients.

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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys

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January 21, 2021

MediaPost 'All Stars' Inducted

Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.

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MediaPost 'All Stars' Inducted

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November 17, 2020

MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.

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MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

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June 1, 2020

MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?

Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.

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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?

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March 17, 2020

BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail

USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.

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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail

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January 21, 2020

MEDIAPOST: Independent Agency of the Year: USIM

They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.

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MEDIAPOST: Independent Agency of the Year: USIM

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March 21, 2019

MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic

Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.

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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic

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New York City, NY June 25, 2025

July Advantage: Turning Mid-Year Insights into Impactful Campaigns

July is more than just the midpoint of summer; it’s a strategic moment for marketers to assess performance, pivot plans, and amplify campaigns during one of the year’s highest-engagement seasons. With

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July Advantage: Turning Mid-Year Insights into Impactful Campaigns

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New York City, NY May 20, 2025

5 Actionable Strategies for QSR & Fast-Casual Brands

With today's uncertain economy, quick-service restaurants (QSRs) and fast-casual chains face more pressure than ever to stay profitable while responding to shifting customer expectations. Labor

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5 Actionable Strategies for QSR & Fast-Casual Brands

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New York City, NY April 17, 2025

Maximizing Media Responsiveness with Uncertainty in the Marketplace

Guidance for CPG Brands Navigating Global Tariffs & Media Volatility    The Current State of the Media Landscape  Today’s media environment is increasingly unpredictable. Global economic pressures,

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Maximizing Media Responsiveness with Uncertainty in the Marketplace

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Irvine, CA March 26, 2025

Seasonal Trends In Advertising: When To Spend Big

Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall

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Seasonal Trends In Advertising: When To Spend Big

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New York City, NY March 19, 2025

Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs

Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending.  Three steps marketers can take now manage this

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Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs

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Irvine, CA January 21, 2025

How To Measure Promotional Advertising Effectiveness

Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding

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How To Measure Promotional Advertising Effectiveness

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Irvine, CA December 17, 2024

How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness

Economic conditions and consumer confidence are powerful forces that can impact the effectiveness of advertising campaigns. External factors like inflation and unemployment further influence consumer

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How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness

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Los Angeles. CA November 24, 2024

How Promotional Sales Impact Advertising Effectiveness

Promotion is a crucial component in your business’s advertising strategy that can attract in-store and online traffic, build brand awareness, and drive conversions. Without promotions, you may struggle with brand visibility and sales growth. Promotional sales are a common tactic used to generate interest by incentivizing purchases with limited-time discounts and special offers. Their primary goal is to increase sales by creating a sense of urgency that motivates consumers to take immediate action. In this white paper, we explore the role of sales promotions in marketing strategies, how they impact the effectiveness of advertising campaigns, and how you can leverage these promotions to maximize ROI.

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How Promotional Sales Impact Advertising Effectiveness

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Los Angeles. CA October 21, 2024

How Seasonality Impacts Advertising Effectiveness

Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer demand is high, and ads often see higher engagement and conversion rates. However, increased competition for ad space drives cost up making it more expensive to advertise. Off-seasons bring lower demand and lower ad costs, making it ideal for brand-building or audience engagement campaigns. Seasonally tailored messaging and timely campaign launches are vital, as ads that resonate with seasonal trends tend to perform better. In this article, we discuss how aligning your ad strategy with these seasonal fluctuations can maximize impact and ROI throughout the year.

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How Seasonality Impacts Advertising Effectiveness

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Los Angeles. CA September 16, 2024

Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness

What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever. Traditional models like Multi-Touch

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Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness

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Los Angeles. CA May 22, 2024

Can You Use AI Tools to Write SEO Content?

We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s update to their “Helpful Content” guidelines last year seemed to open the door to the use of AI tools for SEO-driven content, the mass proliferation of spammy AI copy over the last several months has led to a harsh reaction from Google’s most recent algorithm update. Following the March Core Algorithm, many websites that relied exclusively on AI-driven content saw significant rankings declines, or even a complete de-indexation (total removal from Google’s results). While it’s clear that AI content typically isn’t the only reason for a performance declines, and while Google continues to insist that there’s no “penalty” for the use of AI content, we’ve seen a variety of signals indicating that AI copy has become an SEO liability. While we cannot suggest using AI tools to produce any content that will be used for SEO purposes, we do still see a role for AI tools in other parts of the SEO process.

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Can You Use AI Tools to Write SEO Content?

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Los Angeles. CA May 7, 2024

Enhancing Brand Performance: USIM's Application of Marketing Mix Modeling (MMM) in Upper Funnel Media Strategy

Discover how USIM has used Marketing Mix Modeling (MMM) to demonstrate the true value of upper funnel awareness media for performance focused brands.

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Enhancing Brand Performance: USIM's Application of Marketing Mix Modeling (MMM) in Upper Funnel Media Strategy

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Los Angeles. CA April 22, 2024

Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing

The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their reflection of natural human behaviors and their ability to create more engaging and immediate interactions. On the following pages, we will examine how marketers and agencies can harness voice commerce’s true potential for greater ROI – sales and loyalty.

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Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing

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Los Angeles. CA March 12, 2024

Creating Immediacy with Short-Lived Media

As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has become an indispensable strategy for marketers aiming to engage audiences quickly and effectively. So, let’s examine how to Integrate short-lived media into your marketing funnel – from awareness and consideration to conversion, loyalty, and advocacy – and review the opportunities and challenges it brings.

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Creating Immediacy with Short-Lived Media

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Los Angeles. CA February 7, 2024

Performance Marketing: Data-Driven Strategies for 2024

As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for businesses seeking tangible, measurable returns on their marketing investments. In this white paper, we will provide insights into implementing Performance Marketing into your marketing campaigns, ensure accountability and full attribution, and measure success. Specifically, we will cover: Performance Marketing Evolution Implementation Strategies Tracking Performance Impact of Technology Role in Your Media Mix Unlocking Full Capabilities

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Performance Marketing: Data-Driven Strategies for 2024

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Los Angeles. CA November 30, 2023

The Importance of Loyalty Programs in QSR

Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.

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The Importance of Loyalty Programs in QSR

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October 4, 2023

Embracing AI in Media Planning and Buying

Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across industries.

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Embracing AI in Media Planning and Buying

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Los Angeles. CA August 18, 2023

Google’s New Generative AI Search Results

In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.

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Google’s New Generative AI Search Results

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August 1, 2023

Upper Funnel vs. Lower Funnel

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire customer journey, from the first awareness to the final act of making a purchase or converting in another way. Understanding the different elements of this funnel and how to apply the best marketing strategies in each piece is essential for businesses that want to see increased leads and conversions. Typically, this funnel is divided into three main areas: upper, middle, and lower funnel marketing. Sometimes it may be broken down even further to include the various stages that take place in the buying journey. These stages include awareness, interest, desire, and action. Those who are still in the upper funnel will find themselves in the awareness and interest stages and require a different approach than leads who have reached the action stages of the consumer journey. More extensive efforts should be focused on encouraging new leads to enter the funnel, along with those that guide action-oriented users in the lower part of the funnel to make final purchasing decisions. Having the most targeted marketing tactics for each part of the funnel will ensure the best lead generation and converting the most sales.

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Upper Funnel vs. Lower Funnel

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Los Angeles. CA July 20, 2023

NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study

NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms, and detailed media performance data. The platform enriches the data with high-level analytics and forecasting to create real-time, sales-based optimizations and deliver improved results. NEXUS® tracks daily sales, year-on-year same-store sales, and granular sales details like channel purchased and the entrée mix at the national and local market levels. NEXUS® MMM ingests average checks, weather/seasonality impacts, new store openings, and other market forces to uncover insights into customer purchasing behavior at the national and local levels to highlight each market’s driving forces and marketing return on investment (ROAS). The following case study illustrates the power of NEXUS® and what it can do for you.

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NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study

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July 5, 2023

A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media

The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create the most effective conversion strategy to guide your approach at each stage.   The upper funnel is where leads are developed, and ad awareness (positive perception and top-of-mind recall) turns into interest to entice consumers to move forward. Its where good leads are separated from dead ends and simple changes can be made to the media strategy to get significant results. The lower funnel is the closing point where we convert intent to action, changing the consumer into a customer (increasing market share).  And while a strong media strategy is developed to deliver on the balance of upper and lower funnel metrics, often optimization and reporting functions can be focused exclusively on lower-funnel metrics (immediate customer conversion or sales). To ensure this is not the case in your efforts, the following is a comprehensive guide to measuring lower and upper funnel media.

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A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media

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Los Angeles. CA June 22, 2023

Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice

Today’s hospitals face a fundamental challenge: how to differentiate themselves and effectively market their services to attract patients in an increasingly competitive environment. Put another way, the issue is choice, and the challenge is ensuring that when someone needs to go to the hospital, they choose your hospital. To address this challenge, hospitals must explore new marketing strategies and create more compelling marketing plans capable of addressing the fundamental concern of patient choice. This will include optimizing the unique opportunities digital marketing presents with unsurpassed access to data, more finite targeted audiences, and stronger engagement potential. By better understanding the dynamics influencing patient decision-making, hospitals can implement targeted marketing approaches to enhance their brand reputation, engage with their target audience, and ultimately increase patient volume.

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Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice

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Los Angeles. CA March 29, 2023

Economic Impacts Brands Should Expect in 2023

With the economy continuing to teeter between growth and recession amidst an extremely volatile cultural/social marketplace, it’s a time of uncertainty for many brands and businesses. Ensuring marketers can reach their audience and drive to conversion, without breaking the bank, will be a challenging proposition as 2023 continues to unfold. Marketing strategies will face unprecedented pressure points. This can lead to mis-targeting, underperformance, and overspending. The following topics and subjects will explore economic pressure points and impacts to consider to recession-proof your marketing strategies.

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Economic Impacts Brands Should Expect in 2023

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Los Angeles, CA January 9, 2023

Honing the Necessary Skills to Become a Digital Specialist

The job market is ever-changing—as the world evolves, the careers and specialties that are most prominent evolve, too. Over the past few decades, the technology and digital marketing atmosphere have grown exponentially, and will only continue to grow as media becomes more prominent. For those seeking jobs in digital marketing, the skills of reading, writing, and arithmetic need to be paired with new and innovative skills to remain competitive. One of the most sought-after employee roles by high-ranking tech companies is that of a Digital Specialist. Digital Specialists, often called digital marketers, are a special niche of tech with particular skills.

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Honing the Necessary Skills to Become a Digital Specialist

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December 6, 2022

How Do I Know What My Competitors Are Doing?

This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.

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How Do I Know What My Competitors Are Doing?

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November 17, 2022

Linear and Programmatic TV are Meant to Go Together

As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.

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Linear and Programmatic TV are Meant to Go Together

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October 18, 2022

Exploring the Cost-Benefits of Using a Digital Media Agency

Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.

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Exploring the Cost-Benefits of Using a Digital Media Agency

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September 12, 2022

What Kind of Marketing is the Most Cost Effective During an Economic Downturn?

It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt

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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?

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Los Angeles, CA August 15, 2022

How to Reduce Media Spend Waste & Optimize Your Advertising Spend

How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind

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How to Reduce Media Spend Waste & Optimize Your Advertising Spend

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Los Angeles. CA July 19, 2022

USIM Explains Programmatic versus Linear Television and What You Need to Know

USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program

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USIM Explains Programmatic versus Linear Television and What You Need to Know

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Irvine, CA March 21, 2022

Influencer Marketing in an Increasingly Remote World

Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.

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Influencer Marketing in an Increasingly Remote World

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Irvine, CA February 8, 2022

Why First-Party Data is Your Most Important Asset for 2022

Data – it’s all around us. It’s argued to have more value  in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party

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Why First-Party Data is Your Most Important Asset for 2022

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Irvine, CA December 28, 2021

What is the Difference Between SEO & SEM?

What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search

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What is the Difference Between SEO & SEM?

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Irvine, CA December 8, 2021

USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices

Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing

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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices

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Irvine, CA September 21, 2021

USIM’s Guide to TikTok Marketing Strategy & Best Practices

What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing

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USIM’s Guide to TikTok Marketing Strategy & Best Practices

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Irvine, CA July 20, 2021

USIM Perspectives: Understanding Identity Resolution

What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.

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USIM Perspectives: Understanding Identity Resolution

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Irvine, CA July 1, 2021

How to Tell if Programmatic Advertising is Working

USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.

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How to Tell if Programmatic Advertising is Working

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Irvine, CA June 7, 2021

What is Addressable TV & How to Buy it?

Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve

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What is Addressable TV & How to Buy it?

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Irvine, CA May 20, 2021

What are Core Web Vitals & Why Do They Matter for SEO?

USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.

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What are Core Web Vitals & Why Do They Matter for SEO?

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Irvine, CA April 14, 2021

What is CTV & How Do You Buy It?

Connected TV (CTV) refers to any television set that can be used to stream video content over the internet.  Content can be streamed through apps or other media; popular devices include Xbox,

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What is CTV & How Do You Buy It?

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March 23, 2021

How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis

In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.

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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis

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Irvine, CA March 15, 2021

How to Measure Foot Traffic?

What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using

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How to Measure Foot Traffic?

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Irvine, CA February 24, 2021

Apple’s IOS 14: Updates to Web Event Tracking

Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.

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Apple’s IOS 14: Updates to Web Event Tracking

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Irvine, CA February 18, 2021

Google Ads Match Type Updates Feb 2021

Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now

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Google Ads Match Type Updates Feb 2021

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Irvine, CA January 29, 2021

What is Programmatic Media?

What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.

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What is Programmatic Media?

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Irvine, CA January 15, 2021

Are Media Agencies Worth Using?

What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals.  These agencies market their client’s products and services and run

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Are Media Agencies Worth Using?

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January 12, 2021

Digital Advertising in a Cookieless Future

The availability of third-party cookies has been declining for over a decade.

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Digital Advertising in a Cookieless Future

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September 17, 2020

Evolving Main Screen TV Viewing - August 2020 Update

Sports are back, but cable and satellite main screen viewing is not

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Evolving Main Screen TV Viewing - August 2020 Update

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Irvine, CA September 26, 2018

Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)

What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?

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Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)

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Irvine, CA August 8, 2018

Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone

The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the last few years. While online sales continue to show consistent growth, sales and foot traffic to many major store brand locations have been extremely variable, with customer traffic to high-profile brands and large malls declining. This is not a simple, one-size-fits-all story – that online sales is cannibalizing physical locations. Online sales as a percentage of total sales vary hugely from 2-3% of grocery to the vast majority of books, games and other easily-delivered items.

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Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone

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Irvine, CA May 23, 2018

The Future of Voice Search

It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.

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The Future of Voice Search

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Irvine, CA May 22, 2018

How Will Facebook’s Third Party Data Updates Impact Business?

Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.

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How Will Facebook’s Third Party Data Updates Impact Business?

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Irvine, CA September 4, 2017

Apple Safari Intelligent Tracking Prevention (ITP)

ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.

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Apple Safari Intelligent Tracking Prevention (ITP)