Who We Partner With

Full-Service Agencies

Full-Service <span class="usim-text-blue">Agencies</span>

WHERE WE PLUG IN:

Fill capability gaps, add scale and specialization, solve capacity constraints, and strengthen new business pitches.

WHAT WE PROVIDE:

Specialized media expertise and resources that augment your existing capabilities when and where you need them.

Creative Agencies

Creative <span class="usim-text-blue">Agencies</span>

WHERE WE PLUG IN:

Add media capabilities to client engagements, expand existing relationships, and support integrated opportunities.

WHAT WE PROVIDE:

End-to-end media strategy, planning, activation, analytics, and optimization, scaled to client needs.

How We Partner

Whether working entirely behind the scenes, alongside your team, or directly with your client, we develop the partnership model that best supports your agency, client relationships, and specific needs.

White Label:

Operating Under Your Brand

  • Act as a seamless extension of your agency while remaining completely behind the scenes.
  • Access the depth and scale of our media capabilities without adding headcount, infrastructure, or disruption to the agency-client relationship.

Co-Branded:

Delivers an Experienced Specialist Partner

  • Work side-by-side with your agency team, bringing specialized media expertise directly into the engagement.
  • Ideal when visible media expertise strengthens your client offering, adds credibility, and provides the specialized resources needed to deliver against business and media KPIs.

Modular:

Plug-In Support Services

  • Add specific capabilities, expertise, or resources your agency needs without engaging an entire media operation.
  • Capabilities include Business Intelligence & Research, Data & Technology Subscriptions, Audience Intelligence, Strategic Media Planning, Media Activation, Analytics & Modeling, and Reporting & Measurement.

Why Agencies Partner With Us

Expand Capabilities. Increase Competitiveness. Access Scale. Protect Client Relationships.

Access Proven Tools, Technology, and Intelligence

  • Significant investment in data and technology.
  • Proven, codified, and modular processes.
  • EDGE, our proprietary Advanced Marketing Intelligence Engine.

  • Immediately access discipline specialists and expertise.
  • Draw on vertical experience across Automotive, Beauty, CPG, eCommerce, Education, Energy, Entertainment, Finance, Fitness, Gaming, Government, Healthcare & Wellness, Insurance, Real Estate, Retail, Technology, Travel & Tourism, and QSR/Casual Dining.

  • Strategy: Segmentation, Target Journeys, Market Intelligence, and Competitive Analysis.
  • Planning: National Media, Local Media, Emerging Media, Multi-location Planning, and Franchise Media (B2C, B2B).
  • Activation: Video (Linear TV, CTV, Streaming ), Audio (Terrestrial, Streaming), Programmatic, Display, Paid Search, Paid Social, SEO/AEO, eCommerce, Retail Media, Out-of-Home (Static, Digital), Print, and Sponsorships/Partnerships.
  • Intelligence: Consumer Research, Business Intelligence, Data Analytics, Geo Nuances, Advanced Analytics (Marketing Mix Modeling, MTA, Incrementality Testing), Measurement Frameworks, and Dashboards.

  • Add specialized talent, technology, data, and executional resources when opportunities arise, without adding permanent headcount or infrastructure.
  • Scale capabilities up or down based on client needs, workload, pitches, or new opportunities.

  • Independence: Allows us to structure relationships around what works best for you and your clients.
  • Agility: Flexible engagements: Single capability, specific client, new business opportunity, or a complete media solution.
  • Transparency: Clear visibility into our work, recommendations, investments, economics, and performance, with no hidden agendas.
  • Neutrality: We do not own media or platforms, allowing recommendations to be driven by what delivers the strongest outcome for your agency and its clients.
  • Collaboration: We work together with your team to provide the capabilities needed via a bespoke model.
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Build More. Win More. Together!

Whether you're looking to expand your capabilities, strengthen a client relationship, or pursue new opportunities with confidence, USIM provides the media expertise, resources, and scale to help your agency succeed.

Contact our Agency Partnerships team

to discuss how we can support your next opportunity.

Contact Us