QSR demand isn’t random. USIM explains how timing, location, and habit drive consumer decisions and how brands can align media strategy accordingly.
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USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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USIM today announces it has been appointed Agency of Record for Potbelly Corporation.
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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
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What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
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What are Core Web Vitals & Why Do They Matter for SEO?
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
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Modell's Sporting Goods: USIM Named Media Agency of Record
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s no surprise, then, that some common misconceptions about TV streaming still persist.
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
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USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
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What is CTV & How Do You Buy It?
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
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How to Measure Foot Traffic?
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
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Apple’s IOS 14: Updates to Web Event Tracking