Find out how early-year media investments shape travel demand before booking windows open and influence the entire traveler journey.
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Find out how paid social and paid search help brands stay visible, adaptable, and accountable during shifting market conditions without sacrificing growth.
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USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
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Modell's Sporting Goods: USIM Named Media Agency of Record
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s no surprise, then, that some common misconceptions about TV streaming still persist.
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
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USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
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What is CTV & How Do You Buy It?
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
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How to Measure Foot Traffic?
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
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Apple’s IOS 14: Updates to Web Event Tracking
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
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Google Ads Match Type Updates Feb 2021
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for promoting and selling products on their behalf. It may
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What is Affiliate Marketing?
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
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USIM Brings On New Client VISIT PHILADELPHIA