USIM examines how CPG brands are balancing Amazon, Walmart Connect, retail media networks, and traditional channels to drive measurable growth.
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Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
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What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards NEW YORK, NY, September 13, 2021: USIM, the fastest-growing independent media
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USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured at the MediaPost Data & Programmatic Summit discussing Crunch Fitness's Geo-Targeting Workout.
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
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USIM Perspectives: Understanding Identity Resolution
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
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How to Tell if Programmatic Advertising is Working
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.
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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
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What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
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What are Core Web Vitals & Why Do They Matter for SEO?
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
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Modell's Sporting Goods: USIM Named Media Agency of Record
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s no surprise, then, that some common misconceptions about TV streaming still persist.
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM