CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
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USIM Perspectives: Understanding Identity Resolution
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
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How to Tell if Programmatic Advertising is Working
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.
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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
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What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
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What are Core Web Vitals & Why Do They Matter for SEO?
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG
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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
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Modell's Sporting Goods: USIM Named Media Agency of Record
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s no surprise, then, that some common misconceptions about TV streaming still persist.
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
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USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
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What is CTV & How Do You Buy It?