Find out how early-year media investments shape travel demand before booking windows open and influence the entire traveler journey.
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Find out how paid social and paid search help brands stay visible, adaptable, and accountable during shifting market conditions without sacrificing growth.
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While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
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How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.
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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer. In this newly designed role, Chad will be a key leader in accelerating and driving USIM’s strategic growth initiatives and over-see client relations.
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USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group
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USIM Welcomes Back Melissa Sierra as the Executive Vice President
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
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Influencer Marketing in an Increasingly Remote World
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.
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In Memory of Russell Zingale, Forever in Our Hearts
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
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Why First-Party Data is Your Most Important Asset for 2022
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
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What is the Difference Between SEO & SEM?
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the
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USIM Named the 2021 Independent Media Agency of the Year by MediaPost