USIM examines how CPG brands are balancing Amazon, Walmart Connect, retail media networks, and traditional channels to drive measurable growth.
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Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
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Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
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USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
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How to Reduce Media Spend Waste & Optimize Your Advertising Spend
See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
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Agencies Need to Take a Localized Approach to Influencer Marketing
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.
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USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
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USIM Explains Programmatic versus Linear Television and What You Need to Know
Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.
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AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.
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USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
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How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.
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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms