Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
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Agencies Need to Take a Localized Approach to Influencer Marketing
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.
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USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
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USIM Explains Programmatic versus Linear Television and What You Need to Know
Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.
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AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.
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USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
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How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience.
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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer. In this newly designed role, Chad will be a key leader in accelerating and driving USIM’s strategic growth initiatives and over-see client relations.
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USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group
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USIM Welcomes Back Melissa Sierra as the Executive Vice President
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
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Influencer Marketing in an Increasingly Remote World
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers