CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
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How to Measure Foot Traffic?
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
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Apple’s IOS 14: Updates to Web Event Tracking
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
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Google Ads Match Type Updates Feb 2021
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for promoting and selling products on their behalf. It may
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What is Affiliate Marketing?
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
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USIM Brings On New Client VISIT PHILADELPHIA
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
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What is Programmatic Media?
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.
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MediaPost 'All Stars' Inducted
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings
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Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
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Are Media Agencies Worth Using?
The availability of third-party cookies has been declining for over a decade.
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Digital Advertising in a Cookieless Future
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
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MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!