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Irvine, CA January 29, 2021

What is Programmatic Media?

What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.

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What is Programmatic Media?

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January 21, 2021

MediaPost 'All Stars' Inducted

Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.

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MediaPost 'All Stars' Inducted

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Irvine, CA January 19, 2021

Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings

USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings

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Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings

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Irvine, CA January 15, 2021

Are Media Agencies Worth Using?

What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals.  These agencies market their client’s products and services and run

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Are Media Agencies Worth Using?

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January 12, 2021

Digital Advertising in a Cookieless Future

The availability of third-party cookies has been declining for over a decade.

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Digital Advertising in a Cookieless Future

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November 17, 2020

MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.

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MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

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September 17, 2020

Evolving Main Screen TV Viewing - August 2020 Update

Sports are back, but cable and satellite main screen viewing is not

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Evolving Main Screen TV Viewing - August 2020 Update

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Irvine, CA September 3, 2020

Opry Entertainment Group: USIM Named Agency of Record

USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.

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Opry Entertainment Group: USIM Named Agency of Record

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September 1, 2020

Sambazon: USIM Named Media Agency of Record

USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.

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Sambazon: USIM Named Media Agency of Record

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Irvine, CA June 17, 2020

Lucy Pet: USIM Named Media Agency of Record

USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.

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Lucy Pet: USIM Named Media Agency of Record

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June 1, 2020

MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?

Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.

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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?

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Los Angeles, CA May 6, 2020

USIM Honored at the 2019 ABBI Awards

GABBCON announced its 2019 ABBI award winners, including two awards for USIM, the fastest-growing independent media agency. With entries from across the U.S. and

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USIM Honored at the 2019 ABBI Awards

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