QSR demand isn’t random. USIM explains how timing, location, and habit drive consumer decisions and how brands can align media strategy accordingly.
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USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
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Google Ads Match Type Updates Feb 2021
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for promoting and selling products on their behalf. It may
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What is Affiliate Marketing?
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
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USIM Brings On New Client VISIT PHILADELPHIA
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
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What is Programmatic Media?
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.
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MediaPost 'All Stars' Inducted
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings
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Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
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Are Media Agencies Worth Using?
The availability of third-party cookies has been declining for over a decade.
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Digital Advertising in a Cookieless Future
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
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MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!
Sports are back, but cable and satellite main screen viewing is not
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Evolving Main Screen TV Viewing - August 2020 Update
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.
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Opry Entertainment Group: USIM Named Agency of Record
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.
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Sambazon: USIM Named Media Agency of Record