QSR demand isn’t random. USIM explains how timing, location, and habit drive consumer decisions and how brands can align media strategy accordingly.
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USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
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What is the Difference Between SEO & SEM?
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the
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USIM Named the 2021 Independent Media Agency of the Year by MediaPost
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be provided to its clients. MFour is the nation’s
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USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential customers of a business to query the name of a brand, variation of a brand name, or
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Should You Bid on Your Branded Keywords?
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards NEW YORK, NY, September 13, 2021: USIM, the fastest-growing independent media
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USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured at the MediaPost Data & Programmatic Summit discussing Crunch Fitness's Geo-Targeting Workout.
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
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USIM Perspectives: Understanding Identity Resolution
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
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How to Tell if Programmatic Advertising is Working