USIM examines how CPG brands are balancing Amazon, Walmart Connect, retail media networks, and traditional channels to drive measurable growth.
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Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
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USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer. In this newly designed role, Chad will be a key leader in accelerating and driving USIM’s strategic growth initiatives and over-see client relations.
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USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director New York, NY – USIM, the fastest-growing independent media agency, has announced that Melissa Sierra has been named EVP, Group
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USIM Welcomes Back Melissa Sierra as the Executive Vice President
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
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Influencer Marketing in an Increasingly Remote World
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.
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In Memory of Russell Zingale, Forever in Our Hearts
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
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Why First-Party Data is Your Most Important Asset for 2022
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
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What is the Difference Between SEO & SEM?
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years. USIM embraced the
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USIM Named the 2021 Independent Media Agency of the Year by MediaPost
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be provided to its clients. MFour is the nation’s
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USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential customers of a business to query the name of a brand, variation of a brand name, or
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Should You Bid on Your Branded Keywords?
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store