CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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Sports are back, but cable and satellite main screen viewing is not
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Evolving Main Screen TV Viewing - August 2020 Update
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.
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Opry Entertainment Group: USIM Named Agency of Record
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.
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Sambazon: USIM Named Media Agency of Record
USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.
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Lucy Pet: USIM Named Media Agency of Record
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
GABBCON announced its 2019 ABBI award winners, including two awards for USIM, the fastest-growing independent media agency. With entries from across the U.S. and
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USIM Honored at the 2019 ABBI Awards
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a noticeable shift into other media during the midterm election season this fall — at least among clients of the Republican-focused research firm, Deep Roots Analytics. Deep Root President Brent McGoldrick says he is advising political clients to look to Fox Sports’ Home Team Sports where local games can be purchased as an alternative to the tried-and-true local news.
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TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
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Crunch Fitness: USIM Named Media Agency of Record
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising campaign.
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HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
USIM is pleased to announce it has been selected by MediaPost as the Independent Agency of the Year for 2019.
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USIM Named Independent Agency of the Year by MediaPost
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
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MEDIAPOST: Independent Agency of the Year: USIM