USIM examines how CPG brands are balancing Amazon, Walmart Connect, retail media networks, and traditional channels to drive measurable growth.
Read more
Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
Read more
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
Read more
Are Media Agencies Worth Using?
The availability of third-party cookies has been declining for over a decade.
Read more
Digital Advertising in a Cookieless Future
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
Read more
MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!
Sports are back, but cable and satellite main screen viewing is not
Read more
Evolving Main Screen TV Viewing - August 2020 Update
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality Properties, a leading lodging and hospitality real estate investment trust.
Read more
Opry Entertainment Group: USIM Named Agency of Record
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world.
Read more
Sambazon: USIM Named Media Agency of Record
USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.
Read more
Lucy Pet: USIM Named Media Agency of Record
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
Read more
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
GABBCON announced its 2019 ABBI award winners, including two awards for USIM, the fastest-growing independent media agency. With entries from across the U.S. and
Read more
USIM Honored at the 2019 ABBI Awards
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
Read more
BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a noticeable shift into other media during the midterm election season this fall — at least among clients of the Republican-focused research firm, Deep Roots Analytics. Deep Root President Brent McGoldrick says he is advising political clients to look to Fox Sports’ Home Team Sports where local games can be purchased as an alternative to the tried-and-true local news.
Read more
TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
Read more
Crunch Fitness: USIM Named Media Agency of Record