QSR demand isn’t random. USIM explains how timing, location, and habit drive consumer decisions and how brands can align media strategy accordingly.
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USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats.
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Lucy Pet: USIM Named Media Agency of Record
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
GABBCON announced its 2019 ABBI award winners, including two awards for USIM, the fastest-growing independent media agency. With entries from across the U.S. and
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USIM Honored at the 2019 ABBI Awards
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a noticeable shift into other media during the midterm election season this fall — at least among clients of the Republican-focused research firm, Deep Roots Analytics. Deep Root President Brent McGoldrick says he is advising political clients to look to Fox Sports’ Home Team Sports where local games can be purchased as an alternative to the tried-and-true local news.
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TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
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Crunch Fitness: USIM Named Media Agency of Record
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising campaign.
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HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
USIM is pleased to announce it has been selected by MediaPost as the Independent Agency of the Year for 2019.
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USIM Named Independent Agency of the Year by MediaPost
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
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MEDIAPOST: Independent Agency of the Year: USIM
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be more nimble because consumers expect more from brand experiences. "How do we move from mass world, classic marketing through a funnel that no longer exists," he asked. "What data can we use from the most addressable sources and how does that inform us."
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MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic
USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.
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USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County