Find out how early-year media investments shape travel demand before booking windows open and influence the entire traveler journey.
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Find out how paid social and paid search help brands stay visible, adaptable, and accountable during shifting market conditions without sacrificing growth.
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USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a noticeable shift into other media during the midterm election season this fall — at least among clients of the Republican-focused research firm, Deep Roots Analytics. Deep Root President Brent McGoldrick says he is advising political clients to look to Fox Sports’ Home Team Sports where local games can be purchased as an alternative to the tried-and-true local news.
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TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No
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Crunch Fitness: USIM Named Media Agency of Record
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising campaign.
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HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
USIM is pleased to announce it has been selected by MediaPost as the Independent Agency of the Year for 2019.
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USIM Named Independent Agency of the Year by MediaPost
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
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MEDIAPOST: Independent Agency of the Year: USIM
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be more nimble because consumers expect more from brand experiences. "How do we move from mass world, classic marketing through a funnel that no longer exists," he asked. "What data can we use from the most addressable sources and how does that inform us."
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MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic
USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.
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USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County
USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
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Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record
USIM announced it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states.
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Sparklight: USIM Named Media Agency of Record
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?
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Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)