Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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With the economy continuing to teeter between growth and recession amidst an extremely volatile cultural/social marketplace, it’s a time of uncertainty for many brands and businesses. Ensuring marketers can reach their audience and drive to conversion, without breaking the bank, will be a challenging proposition as 2023 continues to unfold. Marketing strategies will face unprecedented pressure points. This can lead to mis-targeting, underperformance, and overspending. The following topics and subjects will explore economic pressure points and impacts to consider to recession-proof your marketing strategies.
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Economic Impacts Brands Should Expect in 2023
The job market is ever-changing—as the world evolves, the careers and specialties that are most prominent evolve, too. Over the past few decades, the technology and digital marketing atmosphere have grown exponentially, and will only continue to grow as media becomes more prominent. For those seeking jobs in digital marketing, the skills of reading, writing, and arithmetic need to be paired with new and innovative skills to remain competitive. One of the most sought-after employee roles by high-ranking tech companies is that of a Digital Specialist. Digital Specialists, often called digital marketers, are a special niche of tech with particular skills.
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Honing the Necessary Skills to Become a Digital Specialist
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.
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How Potbelly Started Gaining Market Share and Traffic
This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.
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How Do I Know What My Competitors Are Doing?
As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.
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Linear and Programmatic TV are Meant to Go Together
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.
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Potbelly's Volumes Grow to Unprecedented Level
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.
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Exploring the Cost-Benefits of Using a Digital Media Agency
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
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USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
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How to Reduce Media Spend Waste & Optimize Your Advertising Spend