QSR demand isn’t random. USIM explains how timing, location, and habit drive consumer decisions and how brands can align media strategy accordingly.
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USIM explains how today’s shoppers move from research to purchase and how retail brands can influence decisions across digital and physical channels.
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Consumer behavior shifts in Q2 impact retail media performance. Learn how brands can adapt strategy, messaging, and measurement to drive growth.
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Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.
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How Potbelly Started Gaining Market Share and Traffic
This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.
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How Do I Know What My Competitors Are Doing?
As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.
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Linear and Programmatic TV are Meant to Go Together
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.
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Potbelly's Volumes Grow to Unprecedented Level
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.
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Exploring the Cost-Benefits of Using a Digital Media Agency
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
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USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
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How to Reduce Media Spend Waste & Optimize Your Advertising Spend
See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
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Agencies Need to Take a Localized Approach to Influencer Marketing
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer. Benson joins USIM from OMD USA, where he served as Managing Director, New Business and Marketing, overseeing the addition of over $1BN in billings and the breadth of their brand marketing.
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USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer