Find out how early-year media investments shape travel demand before booking windows open and influence the entire traveler journey.
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Find out how paid social and paid search help brands stay visible, adaptable, and accountable during shifting market conditions without sacrificing growth.
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U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
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California Earthquake Authority: USIM Named Agency of Record
Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.
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2017 Travel Weekly Magellan Awards Winners Announced
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.
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Apple Safari Intelligent Tracking Prevention (ITP)