CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.
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How Will Facebook’s Third Party Data Updates Impact Business?
USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics. Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM.
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USIM Names Zenith’s Rob Jayson its Executive Vice President
U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.
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USIM & Concept Farm Win Gold for Aruba Campaign
U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement. The two homes the teams worked on were located in Santa Ana, CA. With USIM and Palace volunteers split into teams, they tackled painting, caulking, cutting and installing siding and digging holes. It was a great day filled with giving back to the community and team building. The Habitat homes are scheduled to be finished this October.
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USIM and Palace Entertainment Partner to Give Back
U.S. International Media (USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.
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USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards
U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.
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USIM Announces Unification of Company Brand Identity
U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
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California Earthquake Authority: USIM Named Agency of Record
Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.
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2017 Travel Weekly Magellan Awards Winners Announced
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.
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Apple Safari Intelligent Tracking Prevention (ITP)