USIM examines how CPG brands are balancing Amazon, Walmart Connect, retail media networks, and traditional channels to drive measurable growth.
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Learn how modern consumers discover, compare, and buy across social, search, retail media, AI platforms, stores, and connected devices.
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USIM and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.
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USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day
USIM today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.
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Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
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The Future of Voice Search
Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.
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How Will Facebook’s Third Party Data Updates Impact Business?
USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics. Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM.
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USIM Names Zenith’s Rob Jayson its Executive Vice President
U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.
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USIM & Concept Farm Win Gold for Aruba Campaign
U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement. The two homes the teams worked on were located in Santa Ana, CA. With USIM and Palace volunteers split into teams, they tackled painting, caulking, cutting and installing siding and digging holes. It was a great day filled with giving back to the community and team building. The Habitat homes are scheduled to be finished this October.
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USIM and Palace Entertainment Partner to Give Back
U.S. International Media (USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.
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USIM Named a Finalist for Best Media Campaign in The 2017 Indie Awards
U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.
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USIM Announces Unification of Company Brand Identity
U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
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California Earthquake Authority: USIM Named Agency of Record
Travel Weekly announced the winners of the 2017 Magellan Awards, including several awards for USIM, the fastest growing independent media agency and award winning, New York-based creative agency Concept Farm. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and salute the outstanding travel professionals behind it all. Together, USIM and Concept Farm were honored with four Gold awards and five Silvers for initiatives completed for the Aruba Tourism Authority. The agencies’ winning categories included Web Marketing / Advertising for Destinations, Overall Social Media and Destination Marketing Event, among others.
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2017 Travel Weekly Magellan Awards Winners Announced
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.
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Apple Safari Intelligent Tracking Prevention (ITP)