CPG purchases may happen quickly, but preferences form earlier. USIM explains how brands can influence choice long before shoppers reach the shelf.
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Find out how financial services brands build trust through clarity, transparency, relevance, media consistency, and better customer experiences.
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What keeps QSR brands top of mind? USIM explains why craveability, convenience, value, habit, local relevance, and trust matter beyond promotions.
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Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be more nimble because consumers expect more from brand experiences. "How do we move from mass world, classic marketing through a funnel that no longer exists," he asked. "What data can we use from the most addressable sources and how does that inform us."
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MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic
USIM, the fast-growing independent media agency, completed its second build day of 2018 with Habitat for Humanity Orange County this week. On Wednesday, October 17, team members from USIM-LA and USIM-Irvine worked together to complete interior and exterior work on a single-family home in Tustin, California. USIM has supported Habitat for Humanity of Orange County for several years, having completed collaborative builds alongside client partners in 2017 and 2015.
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USIM Completes Second Build Day of 2018 with Habitat for Humanity Orange County
USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
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Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record
USIM announced it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states.
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Sparklight: USIM Named Media Agency of Record
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?
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Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)
The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the last few years. While online sales continue to show consistent growth, sales and foot traffic to many major store brand locations have been extremely variable, with customer traffic to high-profile brands and large malls declining. This is not a simple, one-size-fits-all story – that online sales is cannibalizing physical locations. Online sales as a percentage of total sales vary hugely from 2-3% of grocery to the vast majority of books, games and other easily-delivered items.
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Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone
USIM’s Rob Jayson, in collaboration with Martin Paul Block from Northwestern’s Medill School of Journalism & Marketing have published two papers that detail the important role a brands owned assets (like website and Facebook page) play in increasing market share. The studies measure different brands share of their categories total traffic to those owned assets compared to those brands share of paid media in their category.
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The Role of Digital Owned Assets in the Growth of Market Share
U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.
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USIM Wins MediaPost Programmatic Agency of the Year
USIM and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.
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USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day
USIM today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.
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Erbert & Gerbert’s Sandwich Shops: USIM Named Media Agency of Record
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
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The Future of Voice Search