We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise
What We Provide
Our Solutions
Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.

MEDIA MIX BUDGETING

Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.

AUDIENCE-FIRST ID GRAPH

Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.

BESPOKE TRADE ZONES

Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.

LEAD PLATFORM

Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients
Channel and Industry Leading Brands
What's New
Topics & Insights
USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes
USIM Leverages FreeWheel’s New Strata Technology to…
USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new…
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How Seasonality Impacts Advertising Effectiveness
How Seasonality Impacts Advertising Effectiveness…
Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer…
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Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness
Beyond Digital Metrics: Uncovering the True Drivers…
What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever.…
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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM Rolls Out Purview 2.0: An AI-Powered…
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides…
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Can You Use AI Tools to Write SEO Content?
Can You Use AI Tools to Write…
We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s…
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Success
Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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