We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise

What We Provide

Integrated
Media Planning

Research, Analytics
& Data Science

Search Engine
Marketing

Direct
Response

Omnicultural
Media

Our Solutions

Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.

MEDIA MIX BUDGETING

Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.

AUDIENCE-FIRST ID GRAPH

Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.

BESPOKE TRADE ZONES

Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.

LEAD PLATFORM

Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients

Channel and Industry Leading Brands

Cremo is one of today’s top grooming brands, which offers a complete line of beard, hair, shave, and skincare products for gentlemen and select products for women.

Buffalo Wild Wings is an American casual dining restaurant and sports bar franchise specializing in Buffalo wings and sauces.

Crunch Fitness is a chain of over 300 franchised fitness clubs located in the United States, Canada, and Australia.

In-N-Out Burger is an American regional chain of fast food restaurants with locations primarily in the Southwest and the Pacific coast.

Cafe Rio Mexican Grill brings you made-from-scratch Mexican food with fresh ingredients.

What's New

Topics & Insights

Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach

Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach

Teriyaki Madness Scales Growth with Coordinated, Market-Level…

USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets. Expanding…

USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes

USIM Leverages FreeWheel’s New Strata Technology to…

USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new…

How Seasonality Impacts Advertising Effectiveness

How Seasonality Impacts Advertising Effectiveness…

Seasonality impacts advertising effectiveness by influencing consumer demand, ad costs, and engagement. During peak seasons, like holidays or back-to-school, consumer…

Beyond Digital Metrics: Uncovering the True Drivers of Advertising Effectiveness

Beyond Digital Metrics: Uncovering the True Drivers…

What Drives Advertising Effectiveness In today's complex marketing landscape, accurately measuring the effectiveness of advertising is more challenging than ever.…

USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI

USIM Rolls Out Purview 2.0: An AI-Powered…

USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides…

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Success

Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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