USIM, the next-gen media agency that propels brands forward, announced the appointment of Laura Wilson Crist as Senior Director, Business Development.
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USIM Appoints Laura Wilson Crist as Senior Director, Business Development
USIM, a Kingstree Ventures company, officially launched its new website and logo. This new look marks a significant moment in the agency’s evolution, aligning its visual identity with the forward-thinking strategy and innovation it delivers to clients every day.
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USIM Rolls Out New Branding to Match Forward-Thinking Vision and Growth
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
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Honoring the Life and Legacy of Dennis Holt
USIM, the next-generation media agency that moves brands forward, is proud to announce it has been named media agency of record for Fast Fresh Brands (FFB), a portfolio company known for its health-forward, quick-service restaurant concepts including Bee Healthy Café and Nature’s Table.
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Fast Fresh Brands Names USIM as Media Agency of Record
Forbes Communications Council is an invitation-only community for executives in communications, marketing, and PR. New York, NY — Melissa Sierra, Executive Vice President of Media Integration at USIM,
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Melissa Sierra accepted into Forbes Communications Council
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
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Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
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USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of David Gensler as Chief Revenue Officer.
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USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
USIM and Teriyaki Madness leverage targeted media to boost franchisee traffic and sales in Chicago and Denver pilot markets. Expanding nationwide, Teriyaki Madness is increasing paid media efforts to drive traffic and sales across its locations. Together with USIM, the brand launched a data-focused, test-and-learn media strategy to support franchisees at the local level, focusing on refined audience targeting and geotargeting strategies. This approach assessed the impact of various channels and budget allocations, pinpointed messaging formats with the highest consumer engagement, and examined the regional impact beyond directly supported locations.
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Teriyaki Madness Scales Growth with Coordinated, Market-Level Test-and-Learn Approach
USIM has expanded its partnership with FreeWheel, a global technology platform for the television advertising industry, by adopting Strata’s new digital application to transform the agency’s digital media planning and buying processes. By implementing Strata’s next-gen solution, built for the media ecosystem of the future, USIM has simplified and enhanced workflows – allowing the agency to deliver better outcomes for its clients.
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USIM Leverages FreeWheel’s New Strata Technology to Transform Digital Media Planning and Buying Processes
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI—often as much as 50%—due to ineffective trade zone strategies. Purview offers a groundbreaking solution by enabling businesses to develop customized trade zones tailored to each specific location, maximizing the efficiency and effectiveness of their marketing efforts. Leveraging AI, Purview 2.0 analyzes how far consumers are willing to travel from home or work—considering factors such as time of day and day of the week—to ensure each location is optimized for peak performance. “Our platform's ability to create customized trade zones for each location unlocks a significant portion of untapped ROI, enabling our clients to achieve greater returns on their marketing investments,” said Rob Jayson, Executive Vice President of Insights and Analytics at USIM.
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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid OTC®.
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USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC