Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to…

Data – it’s all around us. It’s argued to have more value  in today’s organizations than cash. However, not all…

Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on…

What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential…

What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll…

What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…

USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…

Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during…

USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to…