MEDIA MIX BUDGETING
Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.
AUDIENCE-FIRST ID GRAPH
Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database - 275MM IDs; 128MM HHs - and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.
BESPOKE TRADE ZONES
Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.
LEAD PLATFORM
Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.