What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential…

What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll…

What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…

USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…

Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during…

USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to…

Connected TV (CTV) refers to any television set that can be used to stream video content over the internet.  Content…

In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…

What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…