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Articles & Events
USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities…
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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in…
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How Apple Kickstarted The New Golden Age Of Consumer Targeting
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and…
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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking…
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In Memory of Russell Zingale, Forever in Our Hearts
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died…
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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