How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
Read more
How to Reduce Media Spend Waste & Optimize Your Advertising Spend
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
Read more
USIM Explains Programmatic versus Linear Television and What You Need to Know
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
Read more
Influencer Marketing in an Increasingly Remote World
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
Read more
Why First-Party Data is Your Most Important Asset for 2022
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
Read more
What is the Difference Between SEO & SEM?
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
Read more
USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
Read more
USIM’s Guide to TikTok Marketing Strategy & Best Practices
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
Read more
USIM Perspectives: Understanding Identity Resolution
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
Read more
How to Tell if Programmatic Advertising is Working
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
Read more
What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
Read more
What are Core Web Vitals & Why Do They Matter for SEO?
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
Read more
What is CTV & How Do You Buy It?