Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
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USIM Perspectives: Understanding Identity Resolution
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
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How to Tell if Programmatic Advertising is Working
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
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What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
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What are Core Web Vitals & Why Do They Matter for SEO?
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
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What is CTV & How Do You Buy It?
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
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How to Measure Foot Traffic?
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
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Apple’s IOS 14: Updates to Web Event Tracking
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
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Google Ads Match Type Updates Feb 2021
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
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What is Programmatic Media?