This question is one for the ages, and it’s one that businesses have been trying to answer since the day the ‘first competitor’ arrived. In today’s world where there is so much variety for almost every product or service, the competition is stronger than ever. To maintain a successful business, it’s crucial to keep up and stay ahead of the competition Some questions you should be asking yourself: When is the last time that you ran a competitive analysis? Have you ever taken the time to do an in-depth analysis? Do you know how to perform a thorough, efficient analysis of your competition? If you’re not sure about any of these, USIM has you covered. Understanding your competition can give you powerful insights and intelligence to help your brand outpace them at every opportunity.
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How Do I Know What My Competitors Are Doing?
As a brand marketer, Linear Television has been a staple across media budgets and advertising strategies. With the emergence of Programmatic and Addressable TV, there are new developments where traditional advertising meets digital innovation with capabilities of more strategic targeting to deliver your brand message. In this article, USIM explains why it is necessary and crucial to be pairing both linear and programmatic marketing strategies to work in unison. We’ll explore how they go together and what to consider when planning your campaigns.
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Linear and Programmatic TV are Meant to Go Together
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether or not it is beneficial to use a digital media agency can be overwhelming. In this article we outline the benefits and how it can save your business or brand time and money to use a media agency for your marketing needs.
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Exploring the Cost-Benefits of Using a Digital Media Agency
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In fact, with a well thought out strategy under the right conditions can adapt
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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind
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How to Reduce Media Spend Waste & Optimize Your Advertising Spend
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods of purchasing linear television – Traditional Daypart/Program
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USIM Explains Programmatic versus Linear Television and What You Need to Know
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to know if it will work for your campaign.
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Influencer Marketing in an Increasingly Remote World
Data – it’s all around us. It’s argued to have more value in today’s organizations than cash. However, not all data is created equal. While most organizations have access to second and third-party
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Why First-Party Data is Your Most Important Asset for 2022
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital marketing strategies that fall under the umbrella of “Search
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What is the Difference Between SEO & SEM?
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on Facebook and Instagram. The inclusion of both platforms as part of a brand’s marketing
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll explore advertising opportunities in detail, including how to optimize your TikTok marketing
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or channels to a singular unified customer profile.
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USIM Perspectives: Understanding Identity Resolution