Teriyaki Madness may not be a household name yet, but the fast-casual chain is growing quickly and has big plans.
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How Teriyaki Madness and USIM are disrupting fast casual with AI, sports sponsorships and data insights
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and
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Honoring the Life and Legacy of Dennis Holt
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist and general data nerd" views the role of data in marketing today.
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
May 2025 The POSSIBLE 2025 conference, held April 28–30 at Miami’s Fontainebleau Hotel, provided a much-needed pulse check for advertising agencies and media consultancies navigating an increasingly
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POSSIBLE 2025: What Agencies and Media Consultancies Need to Know
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets and growing demands.
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Mastering Media Planning in Today's Business Challenges
U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining chains Logan's Roadhouse, Old Chicago Pizza and Taproom, J. Alexander's Restaurant and Krystal.
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SPB Hospitality Taps USIM As Media AOR
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and assets with the help of USIM to create a more top-of-mind brand awareness.
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How Potbelly Started Gaining Market Share and Traffic
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their same-store sales rising to 15 percent, marking the sixth straight time they have seen positive growth.
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Potbelly's Volumes Grow to Unprecedented Level
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at the 2022 Association of National Advertisers conference.
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key markets to drive bookings and revenue during a period of rebuilding for VISIT PHILADELPHIA.
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USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
See how USIM's Robby Sostman takes a creative and strategic approach to promote Buffalo Wild Wings newest promotion. Sostman, the senior vice president and group director, invites native LA influencers to endorse Buffalo Wild Wings as a local experience.
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Agencies Need to Take a Localized Approach to Influencer Marketing