Industry
Insights

Articles & Events

Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at…
Read More
In Memory of Russell Zingale, Forever in Our Hearts
In Memory of Russell Zingale, Forever in Our Hearts
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died…
Read More
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM will now accept Bitcoin as a method of payment from clients.…
Read More
MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
Read More
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
Read More
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist…
Read More
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV…
Read More
MEDIAPOST: Independent Agency of the Year: USIM
MEDIAPOST: Independent Agency of the Year: USIM
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for…
Read More
MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be…
Read More
Get Started