What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
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Are Media Agencies Worth Using?
The availability of third-party cookies has been declining for over a decade.
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Digital Advertising in a Cookieless Future
Sports are back, but cable and satellite main screen viewing is not
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Evolving Main Screen TV Viewing - August 2020 Update
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?
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Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)
The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the last few years. While online sales continue to show consistent growth, sales and foot traffic to many major store brand locations have been extremely variable, with customer traffic to high-profile brands and large malls declining. This is not a simple, one-size-fits-all story – that online sales is cannibalizing physical locations. Online sales as a percentage of total sales vary hugely from 2-3% of grocery to the vast majority of books, games and other easily-delivered items.
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Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
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The Future of Voice Search
Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of Congress in April. The issues stemmed from a data-sharing scandal involving Cambridge Analytica, a political data firm, which gained access to private information resulting in a data compromise of 87 million users.
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How Will Facebook’s Third Party Data Updates Impact Business?
ITP is an anti-cookie tracking feature. Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users by putting in place a 24-hour limit on ad retargeting.
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Apple Safari Intelligent Tracking Prevention (ITP)