USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the details you need to improve ROI.
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How to Tell if Programmatic Advertising is Working
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during linear scheduled TV programming. This process allows you to serve
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What is Addressable TV & How to Buy it?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to optimize your site to achieve better organic rankings.
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What are Core Web Vitals & Why Do They Matter for SEO?
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content can be streamed through apps or other media; popular devices include Xbox,
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What is CTV & How Do You Buy It?
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.) rise steeply during lockdown then fall back somewhat.
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a retail store or facility. Sometimes referred to as “pedestrian activity”, using
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How to Measure Foot Traffic?
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools like the Facebook pixel. Advertisers that optimize, target, and report on web conversion events from any of our business tools will be affected.
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Apple’s IOS 14: Updates to Web Event Tracking
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being removed and phrase match will now
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Google Ads Match Type Updates Feb 2021
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted ads to those users in any format and on any device.
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What is Programmatic Media?
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals. These agencies market their client’s products and services and run
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Are Media Agencies Worth Using?
The availability of third-party cookies has been declining for over a decade.
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Digital Advertising in a Cookieless Future
Sports are back, but cable and satellite main screen viewing is not
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Evolving Main Screen TV Viewing - August 2020 Update