Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV & Video Insider Summit. Learn more about what Dan and other thought leaders discussed in their panel called Hyper Flexible: Why OTT is a Standout in times of Flux.
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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs.
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for agencies servicing clients in the extremely competitive retail category where the battles are often won or lost within miles, if not blocks of store locations.
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MEDIAPOST: Independent Agency of the Year: USIM
Independent media services agency USIM has been on a new business tear, and it turns out that at least part of the reason is a new proprietary method it has developed that enables retail marketers to create and target customers based on customized trading zones. While trading areas are a fundamental part of the marketing and media strategy for most retailers, they historically have been defined by geo-demographic clusters, or more recently in the digital age, by geolocation data derived from services that aggregate anonymized data from users’ mobile apps.
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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic