Ad Age details the stories behind some of the marketers making their 2022 list of America’s Hottest Brands. Highlighting 20 products, people and services, Ad Age acknowledges Dave's Hot Chicken, as one of these fast-growing brands in the industry.
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AdAge announces Dave's Hot Chicken as one of America's hottest brands of 2022
Topics will also include how companies and brands can separate themselves from the crowd and take advantage of the opportunities in an emerging market across the travel and tourism space.
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USIM & SXM Media on “Effectively Reaching Your Audience Across Travel & Tourism: Time to Rethink Your Marketing Strategy” Webinar
While it’s not new for agencies or their clients to work with TransUnion data, USIM’s approach is both unique and innovative, effectively using it to match its clients' own first-party databases – the ones it acquires directly from its own customers – to anonymized consumer data from TransUnion’s empirical consumer data, enabling USIM clients not just to build new customer targeting segments and/or extend them via lookalike targeting, but to learn how they relate to customer segments the brand may not otherwise ever have been able to see.
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How Apple Kickstarted The New Golden Age Of Consumer Targeting
USIM was awarded the 'Tribal Time Member Of The Year' Award at the 2022 Tribe Awards that took place in Dubai.
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Tribe Awards 2022 Celebrate the Best Independent Agencies Around the Globe
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift.
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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died Saturday following complications related to a stroke. He was 62.
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In Memory of Russell Zingale, Forever in Our Hearts
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the top and bottom of their funnel? Learn more about this kind of "Winn-win" in our case study
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace to an inflection point that is likely to fundamentally alter the way advertisers and agencies plan, buy and think about the TV advertising mix. That's the top-line conclusion of an in-depth analysis of app-based TV viewing data being released this week by independent media services agency USIM.
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients
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USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM will now accept Bitcoin as a method of payment from clients.
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a special awards edition of Media magazine.
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MediaPost 'All Stars' Inducted
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the secret is finally out. Mitch Oscar, USIM Advanced Television Strategist, created the Secret Society “to talk about issues that affect the Advanced TV space,” and this particular session was filled with speakers on the subject.
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MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!