Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media campaign executed by USIM, a leading media planning and buying agency. With a dynamic mix of digital out-of-home (DOOH) and YouTube placements, this campaign is set to drive visibility, engagement, and pride among Eagles fans and beyond. “As the media planner overseeing this campaign from start to finish, I’m so excited to see it come to life. Visit Philadelphia consistently delivers impactful and dynamic creative messaging, and this campaign is no exception. Our media strategy was thoughtfully designed to maximize visibility, reaching audiences from Philadelphia to New Orleans” says Mackenzie Alpert, Media Planner, USIM.
Dominating the Digital Out-of-Home Landscape
USIM has strategically secured 12 premium DOOH digital locations within a 10-mile radius of Caesars Superdome, ensuring pride for the Eagles is unmistakable in the heart of Super Bowl activity. These high-traffic placements are expected to generate more than 2.6 million impressions, positioning Visit Philadelphia as a rallying force for fans cheering on their team in New Orleans. "Expanding our presence into New Orleans amplifies their messaging at a pivotal cultural moment with the Eagles making back-to-back Super Bowl appearances," says Mackenzie.
Multi-Device Reach Extension with YouTube
In addition, USIM has executed a huge YouTube campaign against fans over multiple DMAs: Philadelphia, Washington D.C., New York, Atlanta, and New Orleans. By leveraging strong reach across desktop, tablet, mobile, and TV devices on YouTube, this campaign will reach over 5.3 million engaged viewers, essentially extending the spirit of Philadelphia to well beyond the city.
A Strategic Approach to Fan Engagement
USIM’s innovative approach combines hyper-local impact with national reach, amplifying Visit Philadelphia’s message to key audiences. “This campaign is more than just media placements—it’s about creating a powerful emotional connection with Eagles fans, wherever they are,” said Mackenzie. “By integrating DOOH and YouTube, we’re ensuring that Philadelphia pride is front and center leading up to the biggest game of the year.”
Driving Visibility and Engagement for Visit Philadelphia
For over a decade, Visit Philadelphia has been an outspoken advocate for the city's energy, culture, and sports legacy. This campaign reinforces that mission by tapping into USIM's expertise in data-driven media strategy to maximize impact during one of the most highly anticipated events in sports.
As Super Bowl hype heats up, USIM's activation will make sure Eagles nation - whether in the Big Easy or tuning in from Philly - can't help but feel a lot of Philadelphia.
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About Visit Philadelphia
VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. On Greater Philadelphia’s official visitor website, visitphilly.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages.
Compelling photography and videos, interactive maps and detailed visitor information make the site an effective trip-planning tool. Visitors can also find loads of inspiration on Visit Philly’s social media Channels.
About USIM
USIM is a forward-focused media agency delivering innovative, data-driven strategies to navigate the evolving media landscape. Combining industry expertise with advanced technology, USIM develops tailored solutions that drive measurable outcomes. With a national presence and a commitment to transparency, USIM creates campaigns that resonate and move brands forward. Learn more at www.theusim.com.
Media Contact:
USIM
For more information about USIM, please contact:
Alena Alvarez, Marketing Manager, aalvarez@theusim.com