Blake Sasnett Joins USIM as Vice President of Marketing
New York, NY – March 25, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to announce the appointment of Blake Sasnett as Vice President of Marketing. In this pivotal role, Blake will lead the agency’s marketing strategies and driving the agency’s growth in an increasingly competitive market.
Blake brings a wealth of experience to USIM, with a robust career spanning over 20 years in marketing and software sales. He has a proven track record in navigating high-profile mergers and acquisitions, having played an instrumental role in four significant deals, including industry giants such as Marketo, Google, and Meta. Blake’s extensive background in the software sales sector positions him uniquely to integrate cutting-edge marketing solutions and drive innovative strategies for USIM’s clients.
Blake’s career began in radio and television advertising at Cox Media. His diverse skill set and expertise have helped him build a reputation for fostering growth and efficiency in dynamic, fast-paced environments.
In addition to his professional accomplishments, Blake is a 200HR certified yoga instructor and an avid traveler, reflecting his commitment to both personal growth and fostering creativity through mindfulness and global experiences.
“We are happy to welcome Blake to the USIM team. His experience in software sales, combined with his strategic vision in marketing, will be invaluable as we continue to build on USIM’s reputation as a forward-thinking and results-driven agency,” said Eran Goren, President/Chief Digital Officer at USIM.
“I’m excited to join USIM and contribute to the agency’s continued success,” said Blake Sasnett, Vice President of Marketing at USIM. “With the agency’s impressive growth and strong foundation, I look forward to working with the talented team here to develop innovative marketing strategies and deliver results for our clients.”
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About USIM
USIM is a forward-thinking media agency delivering innovative, data-driven strategies to navigate the evolving media landscape. Committed to impactful results, USIM combines industry expertise with technology to craft tailored media solutions that drive measurable outcomes. With a national footprint and a dedication to transparency, USIM partners with brands to create campaigns that resonate and drive success. For more information, visit www.theusim.com.
For more information, please contact Alena Alvarez, Marketing Manager for USIM at aalvarez@theusim.com